This month on Series V, we share our thoughts on SaaS churn.

For most SaaS company founders, the ability to source, retain new clients, and increase the spending of current customers is essential to success. Every month companies gain and lose customers — this is a natural part of the business growth process. For early-stage companies, Churn has make-or-break effects and is an active part of the SaaS experience. However, if you lose more clients than you gain, this can signal a poor product or an inability to define your target market. …


Churn is probably one of the most critical metrics founders need to pay attention to, as it largely determines the outcome of a company. But what does this term mean, and how can startups prevent churn?

Customer churn also referred to as customer attrition or customer defection, is defined as the loss or outflow of customers from the customer base. It essentially refers to all your customers/users who tried out your product or service and decided it isn’t worth using again or worth paying for.

Churn seems straightforward but is quite tricky. Many factors might cause customers to churn, such…


Churn is probably one of the most critical metrics founders need to pay attention to, as it largely determines the outcome of a company. But what does this term mean, and how can startups prevent churn?

Customer churn also referred to as customer attrition or customer defection, is defined as the loss or outflow of customers from the customer base. It essentially refers to all your customers/users who tried out your product or service and decided it isn’t worth using again or worth paying for.

Churn seems straightforward but is quite tricky. Many factors might cause customers to churn…


The path of an entrepreneur can be a solitary one in its early years. At this point, entrepreneurs take on numerous roles from engineering to sales to operations and in some cases financier. But as with every great story, there comes a point where the lone hero must invite others to join their party. For entrepreneurs, this moment might come when your product is launched and begins to gather usage and the need for additional expertise becomes a necessity for growth. Entrepreneurship is daunting, and often dangerous, but when accompanied by the right team can yield great results. In a…


This month on Series V, we share our view on due diligence.

Rounds are closing faster than ever across the VC space, with firms like California-based First Round Capital noting that the entire funding process from the first contact to term sheet signing has shrunk from 90 days in 2004 to just 9 days in 2020. Firms aren’t the only ones moving faster; Angels also move at breakneck speed, with studies showing that over the past decade, they spend just between 20 hours to 60 hours of due diligence per investment. Some fund raises even close in only 48–72 hours…


As we get into the year and grapple with how to manage the pandemic and its effects, many founders are busy trying to get their companies back on track and make up for COVID-induced losses. Let’s talk about the great white sharks. Great White Sharks are the largest predatory fish, they have such a strong sense of smell that they can detect a colony of seals two miles away. And check this out — if there was only one drop of blood in 100 liters of water, a great white would smell it! Like a few other species, they would…


2020 has been an unprecedented year with the spread of the COVID 19 Pandemic and the pivotal peaceful #ENDSARS protests to demand an end to police brutality and extrajudicial killings in Nigeria. Sadly these protests were marred by violent riots and the brutal killing of innocent young Nigerians.

May their memory remain indelible in our hearts and minds.

Confounding as they are, the events of this year, especially the COVID 19 pandemic have further strengthened the need for a robust digital ecosystem in Africa, as individuals are adopting technology at a faster pace, while businesses are having to reinvent how…


Listen as Kola Aina and Kayode Oyewole share their origin stories and a bit about how we make investments based on the connections with the founders and our belief in the problem they’re solving.


“Try dey take care of yourself; problems no dey finish” — Anonymous


We have spent the last 3+ years making early bets on companies building the future of Africa.

Today, despite the reality of the current COVID-19 pandemic and its far-reaching 2nd and 3rd order social and economic effects, our convictions haven’t changed as we believe that this pandemic makes a stronger case for investing in innovative startups that are nimble and able to benefit from a boost in user adoption and lower customer education costs as people find new ways to live, work and communicate.

Moreover, the way we get out of rot is by building.

In furtherance of this mission…

Ventures Platform

Smart capital and growth support for Africa’s boldest entrepreneurs.

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